Please allow me to introduce myself

I’m Jacques Gross, a Strategic Creative Director from Johannesburg. I bridge business strategy and human behaviour to build clear message systems that teams can use and buyers actually feel. I’ve spent 18+ years across agency and client side, moving from Art Director to Creative Lead and then independent. My constant has been a meticulous eye for detail and a bias for decisions grounded in human behaviour: define the ask, craft the solution, and make it land where it matters—out in the world, not just in presentations or rollout plans.

I keep my work sharp by staying close to culture, art, music, photography, travel, well‑made things, and an ever‑obsessive awareness of behavioural science. I like fast learning, clean craft, clear thinking, and curiosity with teeth. I work directly with decision‑makers and visionaries to shape a Strategic Platform, turn it into a unique, reusable messaging system, and guide the rollout. I prioritise objective outcomes over optics or vanity metrics. I’m not the partner who will pretend to promise ROI/KPI guarantees. If you’re after resonance and clarity, I’m the right fit.